What’s Driving Property Prices in Regional Hubs Like Geelong, Ballarat & Bendigo?
Over the past few years, regional Victoria has transformed from a quieter alternative to Melbourne into a booming property market of its own. Suburbs across Geelong, Ballarat, and Bendigo are seeing steady price growth and it’s not by chance. Several key forces are driving this momentum, reshaping how investors and owner-occupiers view regional living.
1. Affordability and Value for Money
As Melbourne prices have risen, regional hubs have provided a more accessible entry point for buyers.
Many first home buyers and investors are realising they can purchase a brand-new property in regional Victoria for the same price as a small apartment in Melbourne.
This affordability has widened the buyer pool – particularly for investors chasing higher rental yields and families looking for space without the Melbourne price tag.
2. Lifestyle Appeal
The shift towards remote and hybrid work has allowed more Australians to live outside capital cities while keeping their city-based jobs. Regional hubs like Geelong, Ballarat and Bendigo offer:
- Larger homes and blocks
- A stronger sense of community
- Proximity to nature and outdoor living
Combined with improved transport links, this lifestyle-driven migration continues to attract professionals, young families, and downsizers alike.
3. Infrastructure and Connectivity
Infrastructure investment is one of the biggest catalysts behind regional price growth.
Projects such as:
- The Geelong Fast Rail
- Ballarat Line Upgrade
- Ongoing freeway and arterial road expansions
…are making these regions more connected than ever to Melbourne. Better transport links reduce commuting times, increase liveability, and ultimately boost long-term demand for property.
4. Strong Employment and Local Economies
Regional economies are diversifying. Geelong, for instance, has transitioned from manufacturing to a hub for health, education, and government services. Ballarat and Bendigo are seeing similar shifts, with universities, hospitals, and regional HQs expanding.
This means more local employment opportunities, a more stable population base, and stronger tenant demand.
5. Investor Interest and Yield Potential
Compared to metropolitan Melbourne, regional properties often deliver higher rental yields, driven by rising demand and lower entry prices. Investors are finding that well-chosen regional projects – particularly new or off-the-plan homes, can offer both short-term cash flow and long-term capital growth, especially as infrastructure and population trends play out.
6. Limited New Supply
While population growth is accelerating, land supply in regional areas is tightening. Planning restrictions, construction delays, and fewer new estates mean the pipeline of new housing isn’t keeping pace with demand – creating upward pressure on prices.
Final Thoughts
Regional Victoria is no longer just an affordable alternative – it’s a strategic investment opportunity. With growing infrastructure, local job creation, and lifestyle appeal, these markets are proving to be some of the strongest performers in the state.
At Crest Property Investments, we specialise in helping clients identify high-growth regional opportunities, sourcing brand-new and off-the-plan properties that align with your goals and budget.
If you’re curious about which regional areas are showing the best value right now, get in touch. We can guide you through current projects and help you make an informed decision with confidence.
We would welcome the opportunity to help with your property purchase. Our YouTube channel and Market Insights also provide a wealth of information to assist you with many areas relating to property.
While we have taken care to ensure the information above is true and correct at the time of publication, changes in circumstances and legislation after the displayed date may impact the accuracy of this article. If you want to learn more, please contact us. We welcome the opportunity to assist you.
December 2025
