Rentvesting in 2025: Australians are living where they love & investing where it makes sense
As property prices remain high in many metro areas, a growing number of Australians—especially young professionals and first-time buyers—are embracing a smart, strategic approach to real estate: rentvesting.
At Crest Property Investments, we’ve seen more clients looking to break into the market without giving up their lifestyle. Rentvesting offers the best of both worlds and in 2025, it’s becoming more mainstream than ever.
What is Rentvesting?
Rentvesting is when you rent a home in the area you want to live, while investing in property somewhere more affordable or with better growth potential.
For example:
- You might rent a trendy apartment in South Yarra close to your work and social life,
- While owning an investment property in Tarneit or Ballarat that delivers strong rental returns and long-term capital growth.
It’s a powerful way to get on the property ladder without compromising lifestyle or location.
Why is Rentvesting becoming more popular?
- Lifestyle is always the priority
Today’s buyers value lifestyle flexibility. Whether it’s living near the beach, in a vibrant city centre, or close to work and family, many don’t want to sacrifice their ideal lifestyle just to own a home. - Property affordability
As property prices continue to rise in premium suburbs, purchasing a home to live in can feel out of reach. Rentvesting allows buyers to start building wealth without needing a huge mortgage that is above your affordability. - Make your money work harder for you
With rising interest rates, some are choosing to maximise their borrowing power by buying an investment property in a high-growth area, often supported by rental income and tax benefits, while renting more affordably where they live. - Tax Entitlement (incl. Depreciation Benefits)
Unlike a home you live in, investment properties offer great tax deductions, including depreciation on new builds, interest on your loan, property management fees, and more. - Investment Flexibility
Rentvestors can hold multiple properties over time, diversify into different markets, and adapt their investment strategy as their life evolves. This also means you can do so without being tied down to one location.
How Crest Property Investments can help
We work with buyers every day who want to invest smartly. Whether they plan to purchase an investment property, live in the property or rentvest. Our team specialises in sourcing brand new and off the plan property for buyers. With our experience and expertise, we recommend properties in growth suburbs across Australia with strong rental appeal and long-term upside.
Through our free buyer concierge service, we help you:
- Identify the best suburbs for rentvesting
- Choose quality properties backed by research
- Secure exclusive opportunities with reputable developers
- Navigate the process from finance to settlement
Ready to become a rentvestor?
Let us help you take the first step. Book a free consultation with our team at Crest Property Investments and start building wealth through property while still living life on your terms.
Contact us today or check out our suburb profiles to get inspired.
Our YouTube channel and Market Insights are also a great place to learn more valuable information on property investment and homeownership.
While we strive to ensure the accuracy of this information at the time of publication, changes in legislation and circumstances may impact its relevance. For the latest details, please contact us directly.
May 2025
